Companies

Swiss company On unveils new financial targets

Oct 1, 2026 Switzerland

The Swiss sportswear company has set out its growth strategy up to 2029, aiming for net sales of at least 5.6 billion Swiss francs (5.9 billion euros) as it adds to its range of products and enters new sports categories

Unveiled at the company’s Investor Day in Zurich, the strategy is targeting annual net sales growth in the high teens on a constant-currency basis between 2026 and 2029. On is also aiming to maintain a gross profit margin of at least 65% and to achieve an adjusted EBITDA margin of at least 22% by 2029.

The company has outlined plans to continue growing its running, sneaker and apparel businesses while expanding into new sports categories, including football and golf.

This strategy is underpinned by On’s “Premium Playbook”, a five-part framework centred on product innovation, athlete and talent validation, premium consumer experiences, financial performance and continued investment in innovation and people.

The company highlighted that it will continue to invest in material science, superfoams, and manufacturing technologies, including its LightSpray platform. It also plans to grow its direct-to-consumer business and select wholesale partnerships.

“Today, we are setting out to redefine what a sportswear brand can be, building at a scale we could not have imagined back then. With the On Premium Playbook, we are setting out to connect the innovation from our On Labs in Zurich to a growing population of global fans for whom movement is no longer utility, but identity, and who carry that into how they dress, where they shop and who they follow”.

The new targets follow continued growth in 2026. In the second quarter, total net sales reached 850.3 million Swiss francs (898.0 million euros), reflecting a 13.5% increase compared to the same period the previous year, with direct-to-consumer sales rising by 26%.

For the full year, On has reiterated its expectation of achieving net sales growth in the low 20% range on a constant-currency basis, alongside a gross profit margin of at least 65% and an adjusted EBITDA margin of between 19.5% and 20%.

1 CHF = 1.06 EUR

Image Credits: press.on-running.com

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