World Footwear


Sustainable, please. But not more expensive!

Sustainable, please. But not more expensive!
Sustainability is on the agenda of most footwear brands. Given such importance, in the latest edition of the World Footwear Business Conditions Survey we have asked our experts if consumers will be willing to pay more for sustainability

In this edition of the Business Conditions survey, we asked our panel of experts about consumer’s attitudes towards footwear with improved environmental performance. 60% of respondents believe that consumers prefer shoes with less negative environmental impact but only if that does not result in higher prices.

Additionally, the percentage of respondents who consider that consumers do not care about the environmental implications of shoes (23%) is higher than that of those who believe consumers are willing to pay slightly or considerably higher prices for footwear with these characteristics (16.7%).

The percentage of respondents considering that consumers do not care about the environmental implications of shoes is higher than average in Asia (45%), increasing to 100% amongst African respondents.

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Executive Summary
Business Context
Health of the Business
Employment Level
Retail Channels
2023 could bring a lost of 56 million pairs in Europe's consumption
Sustainable, please! But not more expensive!
Sneaker's share to continue increasing
About Survey

About the Survey
In 2019 the World Footwear has created the World Footwear' expert panel and is now conducting a Business Conditions Survey every semester.

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The seventh edition of this online survey was conducted during the month of November 2022. We have obtained 91 valid answers, 57% coming from Europe, 22% from Asia, 8% and 9% from North and South America, respectively, and 4% from Africa. About 30% of the respondents are involved in footwear manufacturing (manufacturers), 18% in footwear trade and distribution (traders), and 52% in other footwear-related activities such as trade associations, consultancy, journalism, etc (others).

Previous Editions of this Bulletin can be found HERE