“Our new performance store offers competitors at every level the complete experience: from our largest-ever offering of performance footwear, apparel and accessories, to Skechers specialists and educators for our diverse sport technologies, and courts where consumers can discover how our product performs without ever leaving the store”, said Michael Greenberg, president of Skechers.

The new location offers a gallery of the brand’s innovations for players of all levels. In addition to dedicated areas for Skechers Pickleball and Skechers Basketball, consumers can experience its extensive range for golf, soccer, running, training, walking, trail and hiking. All this in the largest expansive retail space of any Skechers’ concept store in the world, surrounded by digital LED screens, with half-size pickleball and basketball courts in a modern, elevated architectural space “that captures the spirit of Edmonton”.

“Edmonton's vibrant sports culture and passion for hosting year-round athletic events make it the perfect home for Skechers’ first performance destination—and as the second-largest mall in North America, West Edmonton Mall is a massive draw that will attract all walks of life to this exciting new concept”, commented David Beecroft, country manager of Skechers Canada, who teamed up with NHL legend and media personality Paul Bissonnette to open the new store.

Other athletes who have worn Skechers footwear include basketball stars Julius Randle, Jabari Walker, Terance Mann, Joel Embiid and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson; footballers Harry Kane, Mohammed Kudus, Oleksandr Zinchenko and Baris Alper Yilmaz; pickleball pros Tyson McGuffin and Catherine Parenteau; Indian Premier League cricket stars Ishan Kishan and Yastika Bhatia; and baseball players Clayton Kershaw, Chris Taylor, Brendan Donovan, Aaron Nola and Wade Miley.