Skechers to accelerate growth in Europe with new expanded distribution centre
The US-based footwear company has announced that it is moving its European distribution centre to a larger, single facility in Liège, Belgium. The aim is to support growth in Europe
“Over nearly three decades of business in Europe, Skechers has established strong brand awareness and enthusiastic support for our innovative comfort technologies. The demand in EMEA for our product across channels and regions led to a 30% sales increase in the third quarter of 2024”, commented David Weinberg, Chief Operating Officer of Skechers.
“We expect our momentum will continue” (….) so “increased infrastructure and personnel will be required at our European Distribution Centre as the territories serviced by the facility are expected to play a key role in our anticipated near- and long-term growth”. As a result, the company will build a 200,000 square metre state-of-the-art logistics centre in Belgium to meet growing demand over the next decade while significantly improving efficiency.
To ensure seamless, uninterrupted operations, the planned distribution centre will begin a phased move to the new site in 2028, which is located minutes from Liège airport, adjacent to major highways and just 12km from the company’s current centre. The building will be designed to incorporate renewable energy features. Skechers anticipates the need for additional employees at the site with the planned expansion of its business and logistics capabilities.
The European Distribution Centre distributes the company’s products throughout Europe, including direct-to-consumers through e-commerce and Skechers retail stores, third-party retailers and regional distribution partners. This announcement also marks the latest development in Skechers’ extensive global distribution network, which includes a regional facility in the UK and centres in North and South America, China, Japan, and India.
Image Credits: businesswire.com
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