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Shoe Carnival with new executive appointments

Sep 20, 2019 United States
Shoe Carnival with new executive appointments
The Indiana-based company announced several executive appointments to support its ongoing customer-centric business transformation and to create a management structure aligned with the its long-term strategic plan
Cliff Sifford, in addition to continuing to serve as Chief Executive Officer, also assumed the role of Vice Chairman of the Board of Directors. Mr. Sifford relinquished the President title. Mr. Sifford has been employed by the Company for 22 years and has been President, Chief Executive Officer and a Director since October 2012.

Mark Worden, previously Shoe Carnival’s Executive Vice President – Chief Strategy and Marketing Officer, was appointed to the position of President and Chief Customer Officer. In this newly created position, Mr. Worden will focus on all customer-facing activities including store operations, ecommerce, customer relationship management, marketing and real estate. He will continue to report to Mr. Sifford in his new position. Mr. Worden joined Shoe Carnival in 2018 with nearly 25 years of brand management, marketing and executive management experience, including leading international consumer packaged goods brands at the SC Johnson Company and Kimberly-Clark Corporation.

Tim Baker, previously Executive Vice President – Store Operations, was appointed to the newly created position of Executive Vice President – Chief Retail Operations Officer, reporting to Mr. Worden. In this role, Mr. Baker will continue to lead store operations and will have greater focus on the customer experience, store growth and team development. Mr. Baker has been with the Company for over 30 years.

Kerry Jackson, previously Senior Executive Vice President – Chief Financial and Operating Officer and Treasurer, was appointed the Senior Executive Vice President – Chief Financial and Administrative Officer and Treasurer. Mr. Jackson will continue to lead the financial and treasury functions, as he has done for the past 23 years, and will also focus on strategic administrative initiatives as the Company continues to evolve its infrastructure to support its long-term growth objectives.

“On behalf of our Board of Directors, I am very pleased to announce these executive appointments”, commented Mr. Sifford, adding: “Mark has played an integral role in our strategic development in the last year, and we are excited to have him take on this newly created position as we continue to evolve our business to connect with new and existing customers where and when they want to shop for family footwear. Tim and Kerry are outstanding leaders, whose new roles position them to more directly support our long-term strategic plan. As a team, we look forward to building on our accomplishments to generate sustainable growth and shareholder value.”

Image credits: Jacek Dylag on Unsplash

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