Shoe Carnival testing Puma shops
Cliff Sifford, President and CEO of Shoe Carnival, revealed the retailer is testing Puma in-store shops in several locations to solidify its dominance of athletic footwear
The Puma tests comes after Shoe Carnival successfully rolled out Nike in-store shops in all new and remodeled stores in 2016. Referring to Nike’s rollout, Sifford commented: “We believe the shops sets us apart from our competition and allows us to take the world’s number one brand and become the destination store in the family channel for that particularly brand.”
Overall, Sifford noted that the company carries the broadest selection of branded footwear in the family footwear channel. That’s in part due to its higher penetration of athletic product that has grown in recent years due to stronger trends in the category. And this recent trend explains the recent adding up of Nike in-store shops, and now Puma ones.
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