World Footwear


Saucony appoints Chief Marketing Officer

Dec 6, 2018 United States
Saucony appoints Chief Marketing Officer
Saucony, a division of Wolverine Worldwide Inc., announced that Don Lane has been named Chief Marketing Officer, effective immediately
In this role, Lane will be responsible for providing strategic development and execution of Saucony’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, and digital strategies. Lane will report directly to Anne Cavassa, President of Saucony.

Lane joins Saucony from DraftKings, the Boston-based global sports technology and entertainment company, where he served as Senior Vice President, Brand and Creative, leading the brand strategy, consumer insights, integrated marketing and social marketing teams. Prior to that, Lane spent more than two decades at global creative agency Arnold Worldwide, most recently as Managing Partner, Executive Director. Throughout his career at Arnold, Lane built some of the world’s most iconic brands, including Volkswagen; ESPN; Volvo; Carnival; Titleist; FootJoy; and New Balance. As Global Executive Director for the Volvo account, Lane oversaw the marketing efforts for North America, Europe and Asia. Lane was also a key leader on the team behind Volkswagen’s iconic “Drivers Wanted” campaign, which won 13 Effie Awards for marketing effectiveness.

“Don is a passionate, seasoned visionary who drives brand growth and excitement through relentless consumer focus and compelling brand storytelling”, commented Cavassa, adding: “He comes to Saucony with a dynamic blend of creativity, brand strategy and data-driven insights that will help us advance a focused marketing offense across all of our global platforms. As an individual, Don is truly emblematic of our brand purpose?to empower the human spirit?reflecting an authentic, collaborative and inspiring leadership approach that earns trust and commitment. All of us at Saucony are so pleased to have Don join the team as we continue to transform and lead the brand into the future.”

Lane, 48, graduated from the University of Richmond with a Bachelor of Arts degree in journalism and sports management.

Image courtesy Saucony

Related Events

  • Jun
    Jun 17-Jun 19, 2024 | Salt Lake City, Utah, United States

    Outdoor Retailer

  • Jul
    Jul 9-Jul 10, 2024 | St. Paul, Minnesota, United States

    Northwest Shoe Travelers Market

  • Jul
    Jul 17-Jul 18, 2024 | New York, United States

    Lineapelle New York

  • Jul
    Jul 22-Jul 23, 2024 | Portland, United States

    Polymers in Footwear Portland

Related Organizations

  • Fashion Design Office

    Fashion Design Office

    United States
  • FDRA - Footwear Distributors and Retailers of America

    FDRA - Footwear Distributors and Retailers of America

    United States
  • Two Ten Footwear Foundation

    Two Ten Footwear Foundation

    United States
  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States