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Rihanna and Puma get together

Sep 17, 2015 Germany
Rihanna and Puma get together
The Puma by Rihanna collection is being released under the singer’s FENTY label. Rihanna’s first style for Puma sold out in just three hours
The collection was created with input from menswear brand Mr. Completely, which has previously made custom Adidas and Nike creeper sneakers for the artist.

Rihanna used the social network Instagram o share images from the first Puma by Rihanna campaign, which stars Travi$ Scott, American rapper and record producer.

The black-and-white style is a limited edition and is now available on Puma.com and at select retailers on the 18th of September.

The first three colors will be available through Puma.com and retailers worldwide on the 25th of September and more releases are expected to come in November 2016.

“I am so excited to finally introduce the PUMA Creeper to the world. Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that”, stated Rihanna, Puma's Creative Director and Brand Ambassador.

Image credits: Puma

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