As part of the deal now announced and effective since the 29th of June, the Tretorn Management will also acquire the operating license from ABG and will continue the business activities of Tretorn on the Scandinavian and European market.

According to a statement issued by the Germany-based company: “This sale is a natural consequence of Puma’s vision to become the fastest sports brand in the world, focusing on its core categories within its core brands Puma and Cobra Golf”.

Acquired by Puma in 2011, Tretorn, based in Helsingborg, Sweden, produces sports and leisure activity products such as footwear, rubber boots, riding boots and tennis balls.

The Puma Group, headquartered in Herzogenaurach (Germany), owns the brands Puma, Cobra Golf, Dobotex and Brandon and has a network to distribute its products in more than 120 countries, employing more than 10 000 people worldwide.