“Recent scientific reports have highlighted the need for urgent action, as global warming is happening at a faster pace than previously anticipated”, commented Stefan Seidel, Puma’s Head of Corporate Sustainability, adding: “That is why Puma wants to be a part of the solution by setting a bold path towards reducing greenhouse gas emissions.”

As part of its commitment to reduce greenhouse gas emissions, Puma is getting heavily involved with the Fashion Industry Charter for Climate Action, which was introduced at the UN Climate Conference in Poland last year. Now, the Germany-based sports giant has committed to reduce emissions from owned and operated facilities, as well as its energy needs (Scope 1 and 2 emissions) by 35% by 2030 compared to 2017. The company also aims to reduce Scope 3 emissions, coming from purchased goods and services, by 60% per Million € in sales between 2017 and 2030.

“We know that the fashion industry has a significant impact on the environment, but rapid growth in global apparel and footwear production shows no signs of slowing,” said Cynthia Cummis, Director of Private Sector Climate Mitigation at World Resources Institute (WRI), one of the SBTi partners. “We need more companies in the industry to follow PUMA’s lead and pursue comprehensive strategies to decarbonize and do their part to prevent catastrophic climate change.”

The SBTi defines and promotes best practice in science-based target setting, offers resources and expert guidance to reduce barriers to adoption and independently assesses and approves companies’ targets. It is a collaboration between CDP, the United Nations Global Compact (UNGC), World Resources Institute (WRI), and the World Wide Fund for Nature (WWF).