Companies

Prada reports first-quarter growth

May 4, 2026 Italy

Despite a disrupted environment, the Italy-based luxury group reported a 3% organic growth in the first quarter of the year, supported by a solid performance in the Asia-Pacific and Americas regions

“The Group delivered another quarter of growth in a disrupted environment and against the most challenging comparison base of the year”, highlighted Andrea Guerra, Group Chief Executive Officer.

In the first quarter of the 2026 financial year, the Prada Group reported total net revenue of 1.43 billion euros, which reflects an increase of 6% on a reported basis or 3% on an organic basis compared to the same period of the previous financial year.

This excludes any contribution from Versace, which was acquired by the group at the end of 2025 and consolidated into the Prada Group. Including Versace, net revenue increased by 14% on a constant currency basis.

The retail channel contributed 1.25 billion euros to the total net revenue in the first quarter, marking a 10% increase on a constant basis and a 1% increase on an organic basis. This was achieved despite a challenging comparison with the same quarter of 2025.

The Prada brand recorded a “resilient performance” of 0.4%, in line with the previous quarter, driven by continued improvements in the Americas and the Asia-Pacific region, particularly Mainland China, Hong Kong and Macau. Miu Miu grew by 2.4%, despite the toughest comparisons of the year (up by 60%) and greater headwinds from the conflict in the Middle East.

“Prada maintained momentum, showing further improvement in full price sales. Miu Miu remained highly desirable; while its remarkable growth journey raises the bar, we are reassured by the health of this growth, achieved without compromises, and confident about future opportunities”, said Guerra in the statement.

He added: “The integration of Versace is progressing well, strengthening organisation and processes ahead of the next phase of creative evolution”.

Regional Highlights

In the first quarter of this year, the Asia Pacific region grew by 13% year-on-year and by 5% organically, supported by continued growth in Mainland China, Hong Kong, Macau and Korea. Meanwhile, the Americas saw a 34% year-on-year increase (15% organic), reflecting sustained local demand following recent investments.

Performance was more subdued in Europe, with a 2% year-on-year rise but a 6% organic decline due to challenging comparisons and weaker tourist spending. Meanwhile, Japan remained broadly stable, with a 1% year-on-year rise and a 2% organic decline.

Compared to the first quarter of 2025, the Middle East fell by 22%, as the ongoing conflict impacted domestic and tourist activity.

Image Credits: whitewall.art

Italy Companies Luxury Prada Quarter Results Results