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Nordstrom invests in digital technology

Mar 14, 2018 United States
Nordstrom invests in digital technology
With the aim to further integrate technology across its business, Nordstrom announced it has closed deals to acquire two leading retail technology companies: BevyUp and MessageYes
"The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant", stated Brian Gill, Technology Senior Vice President at Nordstrom, adding: "To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world."

The two deals are a part of the retailer's innovative approach to creating a seamless shopping experience for customers: "We're investing in providing our salespeople with a mobile suite of capabilities that enables them to be relevant, informative and accessible to our customers," said Gill.

BevyUp's digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app that will be rolled out in the coming year: "BevyUp was founded on the simple idea that retailers could develop meaningful connections with their customers. We've helped revolutionize the customer experience by extending a salesperson's relationships beyond the confines of brick-and-mortar stores. Becoming a part of the Nordstrom team gives us the opportunity to take our combined efforts even farther", commented Mauricio Cuevas, founder and CEO of BevyUp.

"MessageYes marks a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning – all skills that are essential to our future growth", stated Gill.

"Personalized shopping has long been our focus, and it's something that's been core to Nordstrom since they were founded back in 1901," said Dave Cotter, founder and CEO of MessageYes. "Nordstrom has succeeded in building emotional relationships with their customers – creating connections that go well beyond a transaction. When we started MessageYes, that's exactly what we wanted to do. Joining Nordstrom enables us to take a lot of our concepts and integrate them across all of the channels Nordstrom uses to serve customers."

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