Companies

Marius Wirtz named CEO of OrthoLite

Jun 26, 2026 Hong Kong

The leadership change will see Glenn Barrett move to a senior advisory role at Coats, while Marius Wirtz takes charge from Hong Kong, bringing materials and speciality chemicals experience

“OrthoLite is a company I deeply admire for its pioneering spirit, market leadership, iconic brand status and world-class customer relationships. I am honoured to continue the legacy Glenn Barret has built and look forward to working with the entire team to drive OrthoLite’s next phase of growth,” said Marius Wirtz, newly appointed Chief Executive Officer at OrthoLite.

The insole maker announced a leadership transition, with Marius Wirtz appointed as incoming CEO. He will succeed founder and CEO Glenn Barrett, who is stepping down after nearly three decades leading the company.

The change will take effect on the 15^th of July, when Barrett moves into a new role as senior advisor at Coats Group, OrthoLite’s parent company. OrthoLite said Barrett will work closely with Wirtz to support a smooth handover before formally passing on the leadership role.

The incoming CEO will be based in Hong Kong and will report to Pasquale Abruzzese, footwear CEO and group Chief Operating Officer at Coats Group.

Abruzzese said Barrett leaves “an incredible legacy” at OrthoLite, both for Coats and the wider industry. OrthoLite thanked Barrett for his vision and leadership, while saying it expects to continue the company’s momentum under Wirtz.

Credentials

The newly appointed CEO brings more than 25 years of experience in global materials and speciality chemicals. His background includes expertise in polyurethane-based applications for footwear, an area closely aligned with OrthoLite’s product focus.

Most recently, Wirtz worked at Covestro. According to OrthoLite, his career has included collaboration with leading footwear and sports brands on materials innovation across the value chain.

Image Credits: linkedin.com

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