The LVMH-owned brand is also likely to add additional production sites in other locations, although confirmation is still lacking. And so far, the only sure thing about the US move seems to be that negotiations are being carried out. At least that is what Chief Executive Officer Michael Burke said on the margins of Louis Vuitton’s show during Paris Men’s Fashion Week.

Global demand for luxury goods is on a fall track as a result of economic uncertainty in China and in the European markets, where high-end brands have been suffering from stagnation in recent years.

LVMH, with a diverse portfolio of luxury goods, ranging from Hublot watches to Veuve Clicquot champagne, has been trying to position itself as a brand of travel in the recent years, making the most of its heritage and history as the company initiated its activities back in 1850s as a trunk’s company.