World Footwear


Nike pushes design innovation

Apr 19, 2016 / United States

The US-based sports giant debuted a number of brand new styles as part of their Nature of Motion exhibition at the 2016 edition of the Milano Design Week

According to Nike the goal is to inspire “designers to dream big and think differently.” With that in mind and for the occasion of Milano Design Week 2016, Nike challenged 10 progressive contemporary designers to rethink the concept of natural motion  and to join Nike exploring Natural Motion through various mediums.

Some works resulted in very conceptual pieces, foreshadowing future technologies, and others more practical. The concepts presented and outcomes presented were varied.

In many cases, materials used, ranging from cat whiskers to champagne packaging were also surprising.

Image credits: Nike

Related Events

  • Aug
    Aug 19-Aug 21, 2018 | Atlanta, United States

    The Atlanta Shoe Market

  • Aug
    Aug 22-Aug 23, 2018 | Chicago, United States

    Chicago Shoe Market

  • Aug
    Aug 22-Aug 25, 2018 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Aug
    Aug 22-Aug 23, 2018 | Wilmington, Massachusetts, United States

    NE Apparel and Footwear Materials Show

Related Organizations

  • Pensole Footwear Design Academy

    Pensole Footwear Design Academy

    United States
  • The Museum at FIT

    The Museum at FIT

    United States
  • WSTA - World Shoe Travelers Association

    WSTA - World Shoe Travelers Association

    United States
  • Brooklyn Shoe Space

    Brooklyn Shoe Space

    United States