World Footwear


Nike pushes design innovation

Apr 19, 2016 United States

The US-based sports giant debuted a number of brand new styles as part of their Nature of Motion exhibition at the 2016 edition of the Milano Design Week

According to Nike the goal is to inspire “designers to dream big and think differently.” With that in mind and for the occasion of Milano Design Week 2016, Nike challenged 10 progressive contemporary designers to rethink the concept of natural motion  and to join Nike exploring Natural Motion through various mediums.

Some works resulted in very conceptual pieces, foreshadowing future technologies, and others more practical. The concepts presented and outcomes presented were varied.

In many cases, materials used, ranging from cat whiskers to champagne packaging were also surprising.

Image credits: Nike

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