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Footwear industry helps in Oklahoma tornado

May 29, 2013 United States

The USA saw, once again, a tornado destroy a region of the country. The Moore tornado, maximum grade on the scale of destruction, devastated an area of 27 miles, and killed 24 people in Oklahoma. Destroyed entire blocks, two schools and a hospital in about 50 minutes, on May 20. The footwear industries of the region are offering to help other companies, and locals. Two Ten Footwear Foundation sent a call to its members. “We want every single footwear company, independent retailer and any retiree from our community that has been affected by the recent tornados to know they can call Two Ten 24/7 for emergency aid” said Neal Newman - Two Ten President.

During the year, the Foundation is dedicated to helping companies of footwear, both financially, as providing other kinds of support.The individuals affected by the tornado, will be ed by the Foundation to receive food, clothing, emergency supplies, short-term housing and counseling services.The Soles4Souls Inc. has started to spread from its industry partners.

The President Buddy Teaster wants the Organization to deliver shoes in areas devastated by tornado. “We’ll tuck in under what the first responders do,” Teaster said. “Once the immediate shelter, food and water needs are taken care of, that’s when we’ll come in with our shoe shipments.”Footwear retailers in the area are trying to help. Famous Footwear, which has a store in Moore, Oklahoma, is in communication with its employees looking for ways to help. In a statement to media, Rick Ausick, President of Famous Footwear said that he is looking for opportunities to help: “We have shared information on donating to the Red Cross with our associates and we’ll look for more opportunities to help as authorities and agencies determine what is needed".Large companies are also worried about the damages.

Nike will donate US $ 1 Million dollars in footwear and clothing for the local people, which will be distributed by not-for-profit institution Good360. The footwear and apparel giant (NYSE: NKE) it will donate all profits from online sales of Kevin Durant´s signature shoe between May 23 and June 15. The value will be delivered to a non-profit organization that recreates the playgrounds on the Moore public school, the Moore Foundation.

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