The new Skechers' campaign will kick off with a new television spot for the series of Relaxed Fit footwear commercials, focused up until now on celebrities from the sports world including Joe Montana, Mark Cuban, Joe Namath, Pete Rose, as well as Mariano Rivera in ads coming early next year. The campaign starring Ringo Starr will extend across all media with the musician also appearing in print, outdoor, online and point-of-sale materials through June 2016.

“We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr”, stated Michael Greenberg, President of Skechers USA, Inc., adding: “Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection both in the United States and especially around the world. And his recent modeling gig with a high-end designer shows Ringo is not only a music icon, but also a style icon. As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation.”

With a career of more than five decades in the music industry, Ringo Starr has released 17 solo albums and continues to tour the globe with his All Starr Band. Beyond his acclaim in the recording industry, this year the artist released a children’s book—Octopus’s Garden—adapted from a song he wrote 46 years ago. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.

The men’s footwear line Relaxed Fit is available at Skechers retail stores as well as department and footwear stores worldwide.

Image credits - Rob Shanahan