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Skechers named Best Lifestyle Brand of the Year

Jul 10, 2014 United States
Skechers named Best Lifestyle Brand of the Year
Skechers USA, Inc. was elected at the Sports Trade Awards and adds this new and recent achievement to a year with multiple industry awards

Skechers USA, Inc. was named Best Lifestyle Brand of the Year at The Sports Trade Awards. The achievement follows others in a year when Skechers USA, Inc. won multiple industry awards in the United States, including Running Design Excellence and Children's Design Excellence from Footwear Plus magazine, and Footwear News Brand of the Year for the Skechers GO collection. Skechers was also named Fashion Brand of the Year at the 2014 Footwear Industry Awards in the UK.

"This most recent achievement reaffirms Skechers' heritage as a leading lifestyle footwear brand, and reflects the strong foundation of our business. We are extremely proud to receive this recognition from The Sports Trade Awards, especially amongst such notable brands that were nominated in our categories. Continuing this momentum through the second half of 2014, Skechers will continue to develop exceptional lifestyle footwear across our women's, men's and kids divisions, as well as award-winning performance footwear", commented Peter Youell, Managing Director of Skechers UK and Ireland.

Paul Ryder, Event Director and publisher of the SGB group of magazines, said: "The 2014 Sports Trade Awards provided industry members with an opportunity to commend those who have achieved and contributed the most to the trade this year. We were amazed by the response we received, the awards have become an established event on the sporting industry calendar and we look forward to next year!"

In addition, Skechers was highly commended in the Best Sports Brand Category alongside Nike, Adidas, New Balance and Asics.

Skechers USA, Inc., an American company based in Manhattan Beach (California), designs, develops and markets styles for men, women and children. The company offers two distinct footwear categories: a lifestyle division that includes the charity line BOBS from Skechers, and Skechers Performance, which includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company also offers branded apparel, bags, watches, eyewear and additional merchandise. Skechers footwear is available in the United States via department and specialty stores, Company-owned Skechers retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world.

For more information about Skechers USA, Inc., please visit their website.

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