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SKECHERS named fashion brand of the year

Apr 28, 2014 United States
SKECHERS named fashion brand of the year
SKECHERS USA Inc. was named Fashion Footwear Brand of the Year at the latest The Footwear Industry Awards, an achievement that completes a year with multiple industry awards
“This achievement reaffirms SKECHERS’ heritage as a leading lifestyle and fashion footwear brand, and reflects the strong foundation of our business. We are extremely proud to receive this recognition from The Footwear Industry Awards, especially amongst such notable brands that were nominated in our categories. Building on this momentum into 2014, SKECHERS will continue to develop fashionable, on-trend footwear across our women’s, men’s and kids divisions”, commented Peter Youell, Managing Director of SKECHERS UK and Ireland. In addition to be named Fashion Brand of the Year, SKECHERS was highly commended in the Comfort and Wellness footwear category, won by Hush Puppies.

The Footwear Industry Awards, an annual ceremony taking place in the United Kingdom, aims to recognize those in the industry who display innovation and forward thinking, alongside traditional sales and business acumen. Organized by the Datateam Business Media, the event has the support of the BFA – British Footwear Association, the IFRA - Independent Footwear Retail Association, the Society of Shoe Fitters and Footwear Today. Event Director Paul Ryder said: "Now in its third year, it's fair to say that the Footwear Industry Awards has established itself as a premium event, having won the support of major brands and the backing of the IFRA, the BFA and the Society of Shoe Fitters."

SKECHERS has also been honored with the 2013 Running Design Excellence and Children’s Design Excellence awards as part of the annual Footwear Plus Magazine Awards. At this competition brands / companies are nominated and voted by footwear retailers nationwide in recognition of the industry’s most compelling product offerings.

“It’s a tremendous honor to receive these awards for our company’s performance and lifestyle categories,” said Michael Greenberg, president of SKECHERS, adding, “Since the launch of the SKECHERS Performance division in 2011, we’ve developed innovative, never-before-seen designs for the performance world, and we’re excited to receive enthusiastic responses from both the footwear and running industries (…) That the industry feels we’ve been able to do this while continuing to strengthen our legacy as a lifestyle and kids’ footwear brand is a huge motivation for our team,” continued Greenberg. “We’re inspired by our peers’ support of these achievements, and look forward to bringing even more exciting product to market in the years to come.”

“SKECHERS has earned numerous accolades from the Plus Awards over the years  –winning Company of the Year five times, and multiple design awards for men’s, women’s and children’s product,” added Greg Dutter, Editorial Director of Footwear Plus magazine. “And winning the Plus Award in such traditionally independent brand categories as running and children’s product is a true testament to the Company’s determination to connect with more consumers through relevant, innovative product. We look forward to seeing how else they’ll redefine our industry.”  SKECHERS’ previous Footwear Plus awards include the Company of the Year Award in 2005, 2006, 2008, 2009 and 2010, and Plus Awards for Design Excellence in 2000 for Young Women’s Fashion, in 2001 for Women’s Streetwear, and in 2002 for Kids’ Fashion. SKECHERS also won Plus Awards for Design Excellence in Men’s Streetwear in 2005 and 2006 for its fashion brand Marc Ecko.

SKECHERS USA, Inc., an American company based in Manhattan Beach (California), designs, develops and markets styles for men, women and children. The company offers two distinct footwear categories: a lifestyle division that includes the charity line BOBS from SKECHERS, and SKECHERS Performance, which includes SKECHERS GOrun and SKECHERS GOwalk footwear. Through licensing agreements, the company also offers branded apparel, bags, watches, eyewear and additional merchandise. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world.

For more information about SKECHERS USA, Inc., please visit their website:
http://skx.com/

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