Heron most recently served as an executive with H.H. Brown, based in Connecticut, where he led the Born comfort brand for the past 13 years as SVP and GM. Prior to that, he spent six years in marketing roles at Nike.

Heron succeeds Ron Fromm, who stepped down from the post this fall. Fromm will continue to oversee the organization’s philanthropic arm, The Fashion Footwear Charitable Foundation, which organizes the annual QVC Presents FFANY Shoes on Sale breast cancer fundraiser.

Fromm commented: “John Heron is an accomplished footwear executive with over 20 years experience in the industry and will work closely with association members to maximize the value of their connection with the FFANY organization. He has a proven record of bringing people together to generate results and winning solutions and knows the importance of collaborative strategic planning to position our organization for the future.”