Companies

Dr. Martens appoints former Burberry executive as Global Customer Director

Sep 16, 2026 United Kingdom

The UK-based footwear company has appointed Katie Morton as its new Global Customer Director. Through this, Dr. Martens aims to strengthen its consumer-centric approach on a global scale

Katie Morton will take on this role on the 26^th of October, reporting directly to Chief Brand Officer Carla Murphy. She will join the company’s leadership team and help strengthen the consumer-first operating model, reinforcing the importance of consumer insight and experience in building brand relevance, loyalty, and long-term growth.

Morton joins Dr. Martens from her position as an independent consultant, where she advised brands such as Fortnum & Mason on consumer strategy, transformation, and international growth. She previously spent over 17 years at Burberry, where she held several senior global roles and helped to develop the brand’s digital and omnichannel strategy. Most recently, she served as Global Vice President of Online to Offline.

“Katie has an outstanding track record helping some of the world’s most iconic brands better understand and serve their consumers”, said Carla Murphy. “She brings a powerful combination of consumer insight, commercial expertise and deep experience leading transformation at scale, alongside a proven track record of building high-performing teams and capabilities that deliver meaningful business impact”.

This appointment follows a series of recent senior leadership appointments across the brand, product and consumer organisation. These include Isadora Versiani as Global Product Design Director and Nadia Svensson as Global Merchandising and Product Director.

Image Credits: drapersonline.com

United Kingdom Companies Dr. Martens Footwear Management