Dr. Martens strengthens global product team

The UK-based footwear company has appointed Isadora Versiani as Global Product Design Director and Nadia Svensson as Global Merchandising and Product Director
Versiani joins Dr. Martens from Marc Jacobs, bringing with her more than 17 years of experience. She has also held senior roles in this area at Tory Burch, where she helped to grow the footwear business. She has created footwear collections for Rihanna and Serena Williams and collaborated with Converse and David Shrigley.
Nadia Sevensson was formerly Senior Product Director at adidas in Shanghai, where she led the growth of the outdoor and sportswear categories across Greater China and the Asia-Pacific region. Prior to this, she held a similar position at the outdoor footwear brand Kathmandu, working across New Zealand and Australia. She was also part of Zalando’s early growth phase in Europe.
Both of them will take up their roles in November, joining the leadership team and reporting to Carla Murphy, the company’s chief brand officer. These appointments come at a time when Dr. Martens is looking to evolve from a channel-led business to a more consumer-focused operating model.
“Isadora and Nadia bring together a rare combination of creative vision, product expertise and international market experience. They have both built their careers at some of the world’s most influential footwear, fashion and performance brands, and I’m excited about what they will bring to the brand”, said Carla Murphy.
She added: “This is an exciting step forward as we enter our next phase of growth. As we move further into our consumer-first model, it is critical that we bring product design back to the center of the brand, with a sharper understanding of what consumers want and where we show up for them”.
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