World Footwear


Digital retail channels expected to continue growing

Digital retail channels expected to continue growing
In the latest edition of the World Footwear Business Conditions Survey, we have asked panel members about their expectation regarding the different retail channels for footwear. Get free access to the report and read its main conclusions

The overall sentiment regarding the evolution of digital retail channels over the next three years remains optimistic, compared to traditional physical retail stores.

More than half of the panel members are confident that own-brand online stores and multi-brand online stores will gain market share during this period, with 40% expecting general online sellers to do the same. However, the balance of extreme responses for each of these digital retail channels is lower than in previous survey editions.

Large-scale retail stores and own-brand physical retail stores now have negative balances of extreme answers (-2.5 p.p. and -3.3 p.p., respectively).

Respondents also anticipate a decrease in market share for other retail channels (except in Asia), while more expect multi-brand shoe retail stores to increase rather than decrease their market share (except for footwear traders and industry associations).

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Executive Summary
Business Context
Health of the Business
Employment Level
Retail Channels
Global Footwear Consumption to Increase by 7.8%
Online Business Marketing Tools gain Importance after Covid-19
About Survey

About the Survey
In 2019 the World Footwear has created the World Footwear' expert panel and is now conducting a Business Conditions Survey every semester.

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The eighth edition of this online survey was conducted during the month of April 2023.

We have obtained 130 valid answers, 42% coming from Asia, 38% from Europe, 9% from North America and 6% from South America, and the remainder 5% from Africa. About 22% of the respondents are involved in footwear manufacturing (manufacturers), 13% in footwear trade and distribution (traders), and 65% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).

Previous Editions of this Bulletin can be found HERE