World Footwear


Designer Brands names William L. Jordan as Chief Growth Officer

Feb 19, 2020 United States
Designer Brands names William L. Jordan as Chief Growth Officer
As part of this transition, Roger Rawlins will serve as Interim President, DSW, in addition to his duties as Chief Executive Officer of Designer Brands (DBI). The company will continue to look to identify a permanent successor
"As DBI executes its growth initiatives to increase our market share, via differentiated products and differentiated shopping experiences, we believe Bill's expertise is best utilized to help guide and grow our organization as a whole. We are continually investing in our people to ensure we have the right team to propel our company to the next level. Bill is a seasoned executive with a unique set of skills, and we look forward to benefitting from his talents in this newly created role", commented Roger Rawlins, Chief Executive Officer.

As Chief Growth Officer, William L. Joran will work closely with the management team to chart Designer Brands' strategic growth opportunities. "He will utilize the DBI capabilities of DSW Designer Shoe Warehouse and The Shoe Company retail expertise, Camuto best-in-class design and sourcing and the Affiliated Business Group leased business acumen to expand the business", taking advantage of his retail expertise in evaluating opportunities to integrate operations, identifying new partnerships and developing innovative retail concepts to drive the company forward. According to Designer Brands: "Bill's extensive experience in retail and branding, coupled with his intimate knowledge of Designer Brands' operations, make him an ideal fit for this role".

"I am excited for the opportunity to serve the entire Designer Brands' organization and our incredible 30+ million loyalty members. This is a pivotal time for Designer Brands, and I look forward to working closely with Roger in this new capacity to help advance our Company-wide growth initiatives and create value for all of our stakeholders", commented Mr. Jordan.

Prior to becoming President, DSW Designer Shoe Warehouse, William L. Jordan held a variety of positions at Designer Brands over the past 14 years, including Chief Administrative Officer, Executive Vice President & Chief Legal Officer of DSW and President of Town Shoes. Before his time at DSW, he was Corporate Counsel for Lancaster Colony Corporation and spent time at Porter, Wright, Morris & Arthur LLP in Columbus, Ohio, where he specialized in Corporate Securities and Mergers & Acquisitions law.

Full Year 2019 Outlook

"Based on preliminary, unaudited results, we expect to meet our previously stated full year 2019 guidance.  We will be issuing fourth quarter and full year 2019 results, as well as 2020 guidance, on the 17th of March 2020", Mr. Rawlins stated.

About Designer Brands

Designer Brands operates a portfolio of retail concepts in nearly 1 000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse banners and services footwear departments in the US through its Affiliated Business Group. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5 400 locations worldwide. Camuto Group owns licensing rights for the Jessica Simpson footwear business, and footwear and handbag licenses for Lucky Brand and Max Studio. In partnership with a joint venture with Authentic Brands Group, Designer Brands also owns a stake in Vince Camuto, Louise et Cie, Sole Society, CC Corso Como, Enzo Angiolini and others.

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