According to DSW, "What's the Occasion? will enhance the shopping experience with a dedicated section in stores, complete with dressing-room style décor to create an elevated look and feel. Consistent with the breathtaking assortment DSW is known for, the boutique will carry over 100 styles, along with dazzling accessories highlighting key trends".

Introducing What's the Occasion? just in time for the holidays, will be "an incredible opportunity to meet our customers' growing needs for affordable special occasion wear, while connecting with them for their special life moments", believes Mary Turner, COO of Town Shoes Limited*.

Catering to all her celebrations and social functions like prom, semi-formals, weddings, bridal showers, holiday parties and more, the shop will carry a variety of special occasion shoes including evening flats and high-heeled specialty sandals. Great brands featured will include Marc Fisher, Jewel by Badgley, Jessica Simpson, Caparros, Guess, N by Nina, Nicole Miller, Madden Girl, American Glamour and Adrianna Papell.

What's the Occasion? will be an omnichannel endeavor with a brick-and-mortar presence and online shop.

Town Shoes Limited (TSL)*

With more than 65 years of retailing experience, Town Shoes Limited is the largest branded footwear retailer in Canada. The company operates stores across Canada under four banners: Town Shoes, DSW Designer Shoe Warehouse, The Shoe Company and Shoe Warehouse. Town Shoes Limited is based in Toronto, Ontario, and is a division of US-based DSW Inc.