World Footwear


Crocs appoints first Vice President and Global Head of Sustainability

Apr 20, 2022 United States
Crocs appoints first Vice President and Global Head of Sustainability
The company named Deanna Bratter for the newly created role of Vice President, Global Head of Sustainability. The appointment reinforces Crocs commitment to achieve net-zero by 2030
Bratter is expected to bring her expertise into the new role, driving the company’s strategy to reduce its carbon footprint, enhancing commitments and impacts across environmental sustainability, social responsibility and corporate governance (ESG). She joins Crocs from Danone North America, where she held the role of Vice President of Sustainable Development/One Planet. Before, she led corporate sustainability for WhiteWave Foods.

"Climate change is an urgent issue that requires meaningful and rapid action. As a brand that invites everyone to be comfortable in their own shoes, we have an equal responsibility to ensure we're doing our part to create a more comfortable world. We are excited to welcome Deanna into this key leadership position and are confident that her deep experience and expertise will help Crocs achieve its ambitious sustainability goals", stated Crocs’ CEO Andrew Rees.

"Consumers are keenly focused on purpose, inclusivity and a sustainable future, and Crocs has set clear ambitions to integrate sustainability into every part of their business and products. This is an iconic brand, and I am thrilled for the opportunity to apply my experience in creating more sustainable systems to Crocs, bringing collaborative and innovative solutions in an effort to ensure we meet our commitments and create a more sustainable and comfortable world for all", commented the newly-appointed Vice President, Global Head of Sustainability at Crocs.

The brand is already transitioning to incorporate sustainable materials across its iconic product lines and "remains focused on addressing its entire value chain". In addition, the famous clog-maker has said to be committed to exploring sustainable alternatives for packaging, identifying ways to give their products a second life, and investing in responsible resource use.

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