World Footwear


Consumption: continental convergence still distant

Consumption: continental convergence still distant
Despite all the movements registered in the international markets in the last few years, perfect convergence between continents' consumption is still distant. Information is from the World Footwear Yearbook 2019
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Over the last decade, footwear consumption patterns have changed to reflect the international demographic and economic dynamics (More information HERE).

As a result of such dynamics, in continental terms, Asia buys most of the shoes sold around the world. Asia’s share of total world consumption has increased by 5 percentage points since 2010, reaching a share of 53.8% in total consumption in 2018. In the same period, Africa’s cosnumption also increased by 4 percentage points. Moving in the opposite direction, Europe’s share fell by 5 percentage points and North America’s by 3, resulting in shares of correspondly, 15.2% and 14.5%.

Despite all the movements occured in the last few years, perfect convergence between continents is still distant: per capita consumption varies threefold between 5.6 pairs in North America and 1.7 in Africa.

World Footwear Yearbook

The World Footwear Yearbook, a project developed by APICCAPS since 2011, analyses the most important trends within the worldwide Footwear industry and offers a comprehensive picture of the footwear industry (for more information follow this link). In its most recent edition, the publication presents statistics by 2018, both in quantity and value, giving a picture of the positioning of the main players taking into account production, consumption, exports and imports. The publication also includes an individual analysis of dozens of markets, as well as the evolution of the main world players in this sector, with 84 countries under analysis.

To get more detailed information about the footwear industry in 2018 buy your copy of the World Footwear Yearbook following this link to access the store.