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Clarks appoints creative specialist

Feb 23, 2023 United Kingdom
Clarks appoints creative specialist
The British label has appointed the artist and film-maker Set Free Richardson to the role of Clarks Originals creative specialist, building on the duo’s previous collaboration
In his new role, Richardson is expected to execute various creative projects, produce live events and act as an ambassador for the brand, with a special focus on art, hip hop and basketball. Previously, he collaborated with Clarks on the New York short film, as well as brand activation for Clarks Originals Wallabee collection at Art Basel Miami.

“It’s not often you get the opportunity to work with a brand that you’re truly a real fan of”, expressed Set Free Richardson. “Working with the Clarks team feels like working with family, there's a mutual trust and belief in my creative vision which I truly appreciate. The partnership so far has been great, and we’re only just getting started”, added the artist, who founded the renowned Brooklyn-based creative space and studio ‘The Compound’.

“Working hand in hand with Free on our now multi award-winning Clarks and New York short film was a triumphant experience, and the start of a working relationship that we felt could only go from strength to strength. We already have lots lined up with Free for the coming year and I cannot wait to see what we can achieve together”, commented the brand’s chief marketing and digital officer, Tara McRae.


Image Credits: complex.com


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