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Brooks Running enters the resale market

Jul 13, 2023 United States
Brooks Running enters the resale market
The Seattle-based company has announced the launch of the resale programme ReStart, which will enable the refurbishment and reselling of used Brooks footwear in the US
To enter the resale market, Brooks Running chose to team up with the recommerce technology provider Trove. “I'm incredibly excited to share the news of Brooks' new recommerce programme in partnership with Trove. Through ReStart, we can create new pathways into the brand, and reach a growing community of conscientious consumers”, commented Melanie Allen, Chief Marketing Officer at Brooks.

This initiative is also in line with Brooks' overall sustainability goals, not only by extending the life of used items, but also by providing a revenue source for future sustainability initiatives, said the brand. “Recommerce allows us to keep gear on the run while supporting our aim to take responsibility for the impact of our business. The launch of ReStart is an important step in the brand's long-term, science-backed approach to sustainability”, pinpointed Dave Kemp, Director of Corporate Responsibility at Brooks.

ReStart will allow Brooks to offer second-hand products across three quality levels – like new, great and good – with prices starting at 35% off the manufacturer’s suggested retail price. Among the items available are the Ghost and Glycerin styles, as well as products from the Hyperion franchise.


Image Credits: businesswire.com

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