“The energy that running unlocks is powerful, and there’s no better illustration of that than the energy you experience at a runDisney race. We are very proud to work with runDisney and can’t wait to create more magic together for runners everywhere”, stated Melanie Allen, Senior Vice President and Chief Marketing Officer at Brooks Running.

Brooks Running has joined forces with runDisney to become the exclusive running shoe partner for the famous race series. This multi-year collaboration will allow Brooks to create Disney-themed running shoes and provide official race gear at runDisney events. The partnership will start with the 2025 race season.

Brooks will also design and supply official race shirts for participants in runDisney’s six race weekends across the Walt Disney World Resort in Florida and the Disneyland Resort in California. Additionally, it plans to release a line of running shoes featuring Disney characters. By 2026, the company will create exclusive jackets for runDisney club members.

The runDisney race series is one of the largest in the United States, attracting more than 170,000 participants each season. With events that range from 5-kilometre races to half marathons, the series also includes health and fitness expos, virtual races and post-race parties to create a festive atmosphere that celebrates the spirit of running.  By providing runners with gear that combines performance with iconic Disney magic, Brooks aims to elevate the runDisney magic.

Excited about the new partnership, Adam Ball, Vice President at runDisney, commented, “This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology and running industry expertise that is synonymous with Brooks. We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year”.