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Brazil's first mission to Peru evaluated as positive

Nov 21, 2019 Brazil
Brazil's first mission to Peru evaluated as positive
This was confirmed by Abicalçados, the Brazilian Footwear Industry Association. This first trade mission to Peru took place in mid-November
According to Abicalçados, this 1st Trade Mission of the Brazilian Footwear in Peru was positive given the promising Peruvian economy, the cultural proximity between the countries and the good reputation of Brazilian footwear in Peru. The action was held in Lima from the 11th to the 13th of November.

Thirty Brazilian brands participated, taking advantage of the business networking meetings to establish over 330 contacts with local buyers, invited through the matchmaking service. The Mission also included a Preparatory Seminar, visits to the local market, and an action geared towards image promotion, Photocall. The initiative was promoted by the Brazilian Footwear, footwear exports promotion program developed by the Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

For Paola Pontin, Abicalçados Trade Promotion analyst, the "positive projections for the Peruvian economy and the potential consumption of the market point to promising business partnerships. During the business networking meetings, we were able to observe the synergy between the Brazilian brands and Peruvian retailers. In addition, our group was well composed, with shoes of all segments, materials, and price ranges, which helped prospecting and attracting".

Image credits: Babak Fakhamzadeh on Unsplash


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