Authentic Brands Group expands its portfolio with Dockers acquisition
The US-based brand management group has announced that it will acquire the Dockers brand from Levi Strauss & Co. for 311 million USD. The transaction is expected to be finalised in the third quarter
“Dockers is a natural fit for the Authentic model”, said Jamie Salter, Founder, Chairman and CEO of Authentic (ABG). “It’s a brand with deep roots, high awareness and a solid foundation in licensing – all things we look for when acquiring new brands. Dockers played a key role in shaping casual workwear as we know it today, and we see significant potential to build on that legacy and grow the brand across a variety of categories”, he concluded.
Since its foundation in 1986, the casualwear heritage brand has been a mainstay of American wardrobes. From iconic campaigns to memorable moments in popular culture, Dockers has defined an era of casual style, resonating with consumers worldwide, according to a statement by ABG.
Michelle Gass, President and CEO of LS&Co, pointed out that the transaction aligns with the company’s strategic refocus on its core business. This involves a “direct-to-consumer (DTC) first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle”.
“After a robust process, we are confident that we maximised the value of the business and that Authentic is the right organisation to usher in the next chapter of growth for the Dockers brand”, she added.
Authentic has already signed a licensing agreement with its long-standing partner, Centric Brands, which will operate Dockers across key categories in the US and Canada. The group is also holding discussions with regional operators in Latin America (LATAM), Europe, the Middle East and Africa (EMEA) and Southeast Asia (SE Asia) to transition and scale Dockers’ existing businesses in these markets.
The acquisition is subject to the usual closing conditions and is expected to be finalised in the third quarter of 2025.
Image Credits: shop-eat-surf-outdoor.com
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