World Footwear

Bangladesh

Bata’s innovative retail program

Feb 27, 2014 / Bangladesh
Bata, the global footwear company founded in 1894, has an innovative retail program targeting low-income regions. The Aparajita’s program, allowing easier access to areas with poor infrastructures, it’s a key brand awareness tool for the company.

Mortal fire in Bangladesh

May 9, 2013 / Bangladesh
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