World Footwear


Online Business Marketing Tools gain Importance after COVID-19

Online Business Marketing Tools gain Importance after COVID-19
In this edition of the Business Conditions survey, we asked our panel of experts to evaluate the importance of different business-to-business marketing tools for footwear businesses compared to the pre-pandemic period

The respondents of the latest edition of the World Footwear Business Conditions Survey considered that 7 of the 9 listed marketing tools have gained importance, except for paper mailing and advertising in print media. However, the magnitude of these gains varies significantly among the tools. 

Online advertising and having an own website showed the highest balances of extreme answers: 50.8 p.p. and 50 p.p., respectively. This perspective is shared by respondents across all lines of business and continents.

Physical fairs were also considered more important now than before the pandemic, except for North American respondents, and even more important than online fairs.

Do you want to read more?
Get access to the full report with all the conclusions


If you are not registered yet, you can log in with a social network or create an account
It is easy, free and quick - and it will allow you to unlock all our Premium contents


Executive Summary
Business Context
Health of the Business
Employment Level
Retail Channels
Global Footwear Consumption to Increase by 7.8%
Online Business Marketing Tools gain Importance after Covid-19
About Survey

About the Survey
In 2019 the World Footwear has created the World Footwear' expert panel and is now conducting a Business Conditions Survey every semester.

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The eighth edition of this online survey was conducted during the month of April 2023.

We have obtained 130 valid answers, 42% coming from Asia, 38% from Europe, 9% from North America and 6% from South America, and the remainder 5% from Africa. About 22% of the respondents are involved in footwear manufacturing (manufacturers), 13% in footwear trade and distribution (traders), and 65% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).

Previous Editions of this Bulletin can be found HERE