World Footwear


Reef signs new EMEA distributors

Jan 8, 2020 United States
Reef signs new EMEA distributors
Reef Lifestyle, LLC announced it has entered into several new distribution agreements with leading footwear distributor partners across Europe, the Middle East and Africa (EMEA)
The agreements include the following:

- Brandfusion Holland, BV (the Netherlands, Belgium and Luxembourg);
- Quality Brands GmbH (Germany, Austria, Switzerland, and France);
- A. Georgoudas OE (Greece);
- Audes Group S.R.L. (Italy);
- I.A. IL Ltd. (Israel);
- ALBION 1879 SL (Spain and Portugal);
- Unify Brand Partnerships, Ltc. (the United Kingdom and Ireland).

Commenting on the agreement, Reef’s brand President Mike Jensen said: “Reef is thrilled to partner with each of these premium footwear and apparel distributors as our partners in the EMEA market. We are confident that each of these business partners will help continue to drive deep consumer connections and high-quality growth for the REEF brand in the future.”

About Reef

Fernando and Santiago Aguerre, two brothers from Argentina, wanted to share their love for surf travel and beach culture with the world. In 1984, they moved from Argentina to the San Diego beach community of La Jolla, California, where they began Reef. Their product became popular amongst surfers and beach goers and Reef has subsequently grown into one of the world's leading active sandal manufacturers. Reef was acquired by VF Corporation in 2005 and is since 2018 a portfolio company of certain affiliates of Charlesbank Capital Partners, LLC.

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