World Footwear


Merrell with new Global Brand President

Sep 18, 2019 United States
Merrell with new Global Brand President
Wolverine announced the appointment of Chris Hufnagel as Global Brand President of Merrell, the largest brand within its portfolio. A 10-year veteran of Wolverine, Hufnagel most recently served as Global Brand President of Cat Footwear
“Chris took aggressive action to help the Cat Footwear team rapidly evolve its growth and go-to-market strategies”, commented Todd Spaletto, President of the Wolverine Michigan Group, continuing: “His demonstrated collaboration and partnerships within Wolverine, coupled with deep apparel and lifestyle brand experience, make him an ideal fit to build on the strong foundation already in place at Merrell.”

In his new role, Hufnagel, who is replacing Sue Rechner (she is leaving the company), will continue reporting to Todd Spaletto. During his tenure at Wolverine, Hufnagel has also served as President of Consumer Direct, Senior Vice President and Head of Corporate Strategy, and Co-Chief Transformation Officer for the WOLVERINE WAY FORWARD initiative. In addition, he started Wolverine’s consumer insights and market intelligence function and, before joining the company, held leadership roles at Under Armour, the Gap, and Abercrombie & Fitch.

“Merrell is a very special brand with a rich heritage and an even more promising future. I’m excited to join the team as we work together to build amazing products, tell compelling stories, drive accelerated growth around the world, and continue helping everyone experience the power of the trail”, concluded Hufnagell.
Hufnagel holds a bachelor’s degree in political science and history from Alma College. He is a member of the Grand Rapids Symphony’s board of directors, the Grand Rapids Art Museum’s board of trustees and the President’s Advisory Council at Alma College.

About Wolverine

Wolverine World Wide, Inc. is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The company’s portfolio of highly recognized brands includes: Merrell, Sperry, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Chaco, Bates, and HYTEST. The company also is the global footwear licensee of the popular brands Cat and Harley-Davidson. The company’s products are carried by leading retailers in the US and globally in approximately 200 countries and territories.

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