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Sue Rechner new Merrell’s President

Jun 1, 2017 / United States
Sue Rechner new Merrell’s President
She will report directly to the Wolverine Outdoor and Lifestyle Group President, Todd Spaletto, who recently joined Wolverine Worldwid  from The North Face
“After conducting an extensive search, we are excited to bring Sue to Wolverine Worldwide and Merrell – our largest brand with great global potential”, commented Blake Krueger, Chairman, Chief Executive Officer and President of Wolverine Worldwide, adding: “Sue is a seasoned veteran and experienced brand builder, I am confident she will have a strong impact on the Merrell brand and its continued growth.”

Rechner has over 25 years of global brand building experience with the majority spent in the outdoor industry. For the past 10 years, she has been the Chief Executive Officer and President of Confluence Outdoor, an American manufacturer of kayaks, canoes and paddle sport accessories. Previously, Rechner held several positions at Victorinox Swiss Army, In.

Mr. Spaletto commented on the appointment: “Sue has a consistent track record of building brands and delivering growth in the outdoor industry. Merrell is
 an iconic brand and is the perfect fit for Sue’s leadership and experience.”

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