The World Footwear is launching a new series of innovation papers dedicated to innovation in the footwear and leather goods industry.

This document focuses on the topics around launching a brand, explaining how footwear manufacturers can use available technology to launch their own brands, and outlines other important considerations in the process

Published in June 2025.

Contents

Summary
Private Label
      Definition
      Pros and cons for the manufacturing company
      What does it take to build a competitive manufacturing unit?
Brand
      Definition
      What does it take to build a brand?
Key Takeaways
Sources consulted