Bread & Butter has been in receivership since December, after a decline in the number of visitors over the past seasons and after the announcement of the return to Barcelona and subsequent cancellation.

With this acquisition, the fair edition being held this July will be the last one organised by the current structure. It is forecasted to be a compact event, only occupying 3 halls and the central part of the airport (ex-Urban Base). The fair will also include Cookies Show, the childrenswear trade fair.

Bread & Butter has confirmed that Zalando’s acquisition will result in the end of the legal procedures in place. The Legal administrator Christian Graf Brockdorff has said: “We have always been convinced of the appeal of Bread & Butter's fashion events and brand and that is why we had opted for the activity to continue as of the very beginning".

"The Bread & Butter team as well as all of us at Zalando are convinced of Berlin's position, both now and in the future, as a fashion metropolis. That is why we have decided to work together to create a strong and innovative concept, giving consumers access to this exceptional event as well", said David Schneider, member of the Zalando board.