Companies

Wolverine Worldwide taps Justin Cupps as head of its Work Group

Nov 19, 2025 United States

The US-based company has appointed Justin Cupps as President of its Work Group. He will oversee the Wolverine, Bates, CAT Footwear, Harley-Davidson Footwear, HyTest and Merrell brands in this role

Justin Cupps joins Wolverine Worldwide with nearly 30 years of professional experience across global consumer brands such as Under Armour, Adidas, Gant and And 1, to lead the brands under the Work Group. He most recently served as Senior Vice President of North American Sport Performance Brands at EssilorLuxottica.

In his view, the company “is at an inflection point”. In this context, he believes that the brands of the Work Group, including Wolverine, Bates, CAT Footwear, Harley-Davidson Footwear, HyTest and Merrell, “possess tremendous heritage and authenticity”. “I believe there’s tremendous opportunity and potential for these iconic brands and I’m energized by the journey ahead”.

Chris Hufnagel, President and Chief Executive Officer of Wolverine Worldwide, to whom Cupps will report, commented: “Justin is a proven leader with deep experience and expertise in brand building, go-to-market commercial strategies, and driving growth. His entrepreneurial spirit and team-first approach make him an ideal fit to lead the Work Group today as we drive to build awesome products and tell amazing stories – focused squarely on our consumer and ultimately delivering value to our shareholders”.

Image Credits: businesswire.com

United States Companies Footwear Management Wolverine Worldwide, Inc.