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Wolverine announces new leadership appointments

Jun 2, 2021 United States
Wolverine announces new leadership appointments
Company and industry veteran Isabel Soriano was promoted to Executive Leadership Team to help expand international growth. Katherine Cousins appointed as Global Brand President of Sperry
Isabel Soriano joined Wolverine Worldwide in 2018 as Vice President and Managing Director of EMEA, responsible for leading all Company brands in the region, including Merrell, Saucony, Sperry, Cat Footwear, Hush Puppies and Keds. With her promotion to President of International, Soriano will now oversee all international regions for Wolverine, including EMEA, Latin America, Asia-Pacific and Canada. She joins the company’s Executive Leadership Team and will report directly to Brendan Hoffman, President of Wolverine Worldwide.

“After successfully leading our EMEA region for the past three years, I am delighted to announce Isabel’s appointment as President of International. Her breadth and depth of experience within the industry and company, coupled with strong knowledge of key markets, makes her well-positioned to help accelerate the significant growth we are seeing in our international business”, commented Hoffman.

In her new role as Global Brand President of Sperry, Katherine Cousins will report directly to Brendan Hoffman, President of Wolverine Worldwide, and succeed Joelle Grunberg, who will be assisting with the transition and other special projects. Most recently Cousins served as the Vice President and General Manager of Kodiak, Terra and Work Authority at VF Corporation, leading all global functions for this portfolio of outdoor lifestyle and work safety brands. Previously, she led the global strategy, consumer research, licensing and accessories functions for Timberland, and before that headed investor relations and business development for Timberland.

“Katherine’s proven track record with consumer-obsessed lifestyle brands makes her the ideal leader to propel Sperry forward, and I am thrilled to welcome her as its next Global Brand President. Her deep industry knowledge and omni-channel experience will help build on the brand’s recent successes, particularly at Sperry.com and Sperry retail stores”, added Hoffman.

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