The California-based brand is expected to record diversified and balanced growth across all product categories, channels of distribution and geographies within the next five years. At least this is the forecast of its owner, VF Corporation.

A disciplined execution and continued investment plan should result int he brand's growth. The brand’s fiscal 2023 financial targets include footwear revenue growth grow at a five-year compounded annual growth rate (CAGR) between 10% to 12%. Heritage footwear is expected to grow at a CAGR between 8-10% and Progression footwear is expected to grow at a CAGR between 14-16%. Apparel and accessories revenue is expected to grow to more than 1 billion US dollars, which represents a five-year CAGR between 13-15%.

Since the acquisition of Vans by VF’s in 2004, the brand has grown at a 17% compounded annual rate and is now a 3 billion US dollars' worth global lifestyle brand.