At an event hosted last week at their new Munich office, Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand's aggressive global expansion plans.

"Driving deeper growth in Germany and Austria is a pivotal component of our comprehensive international growth strategy," stated President of International Charlie Maurath , adding: "Through design, innovation and our Under Armour Connected Fitness platform we look forward to forging long-term relationships with athletes of every level in the region".

The new partnerships include Under Armour's multi-year official technical sponsorship of FC St. Pauli.  Starting in July 2016 the brand will design and outfit the club's senior team and youth academy teams with match day and training kits.

Under Armour also announced a two-year extension as the official sponsor of the highly decorated Austria Ski Team, who will continue to be outfitted from head-to-toe in performance training apparel, footwear and equipment. Two of the team's top athletes — Marcel Hirscher and Julia Dujmovits — have each signed individual sponsorship deals to represent the brand.

Germany's top ranked male beach volleyball team of Jonathan Erdmann and Kay Matysik, as well as tennis star Dustin Brown join the region's highest ranked golfer, Bernd Wiesberger, on the brand's world-class athlete roster.

Under Armour will elevate its retail presence in Germany with the launch of a new shop-in-shop experience at four key SportScheck locations. SportScheck is Germany's largest multichannel sporting goods retailer. The first UA shop-in-shop will launch in September in Munich, with Berlin, Cologne and Stuttgart set to follow by the end of 2015.