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Troy Sicotte is the new President of Mountain Hardwear

Sep 13, 2021 United States
Troy Sicotte is the new President of Mountain Hardwear
The brand, which is part of the Columbia Sporstwear portfolio, has announced Troy Sicotte as the new President of Mountain Hardwear
Mr. Sicotte has served as Vice President of Sales within the Mountain Hardwear team for the past three years. During the search for a President, Sicotte co-led the team with Mike Parker, who together transitioned the organization while still working remote. Now he will take the reins to lead the Mountain Hardwear team.

“Troy Sicotte is a modern, pioneering, and energetic leader with diversified experiences that will serve Mountain Hardwear well”, commented Craig Zanon, Senior Vice President for Emerging Brands, adding: “We are happy and proud that Troy’s internal promotion facilitates a smooth transition for the team and business.”

“My last three years with Mountain Hardwear have been the best ones in my career because of the hardworking and passionate people that have made this growth possible. I’m honored to now help lead the brand’s continued global growth alongside these amazing teams in Richmond, Portland and abroad. Our focus on innovative mountain sport product and thoughtful distribution will optimally serve consumers and our retail partners across the globe", added Troy Sicotte.

About Columbia Sportswear

Columbia Sportswear Company has a portfolio of well-known brands, being a player in outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products. Founded in 1938 in Portland, Oregon, the company’s brands are sold in approximately 90 countries. In addition to the Columbia brand, Columbia Sportswear Company also owns the Mountain Hardwear, SOREL and prAna brands. 

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