World Footwear


The ultimate guide for fashion companies to build a digital presence

The ultimate guide for fashion companies to build a digital presence
COVID-19 has accelerated the digitalisation of our lives and our businesses. More than simply having a site or a Facebook page, it is important to build an integrated digital presence, so, today we bring a list of key steps to bear in mind if you want to build a meaningful presence in the digital world
Statistical data of the world trade in recent years indicates a gradual transfer of the business to the digital world, especially in the case of companies with brands and in business to consumer models. However, a digital presence of a brand or company only makes sense and is useful if it is defined and implemented based on a script that considers the target markets and the strategy of the brand or company. 

Saying this, a question arises: Where to start?

To help you answering this question we bring you a new study Online guide for fashion companies: 12 key steps to build a digital presence which is a practical guide for all fashion companies when they decide to work on building a presence in the virtual world. The integration of the topics listed in this document must be the object of analysis in an integrated way in the global strategy of the company to boost the business, through increasing contact with the target audience.

There are no ideal paths or 100% effective formulas that can be applied to all companies. Each company or business should look at the steps presented on this guide and decide how to implement them accordingly. At the same time, each company must analyse the spread of its digital presence according to the business model, its strategy and positioning, and only then select the most appropriate steps for its journey in the digital world.

Table of Contents

Executive Summary
12 key steps to build a digital presence
   Defining the Corporate Identity
   Registering the Business on Google Business
   Ensuring Access to the Industry’s Intelligence
   Creating a Personalised email with Domain and Hosting
   Creating a Corporate Website
   Having Online Sales within the Website
   Communicating using Digital Platforms
   Being Present on Social Networks
   Using Email Marketing
   Using Internet-Ads
   Using SEO tools
   Being present in Marketplaces
   Using influencers
How to develop content
Future prospects