Tapestry appoints Eva Erdmann as CEO & Brand President of Kate Spade
The New York-based company has appointed Eva Erdmann as CEO & Brand President of its Kate Spade brand, effective October. She will succeed Liz Fraser, who is leaving Tapestry in September
In her new role, Erdmann will be responsible for overseeing all aspects of the Kate Spade business, with a focus on accelerating innovation to drive consumer connections and sustainable global growth. She will report directly to Joanne Crevoiserat, CEO of Tapestry, and will become a member of the company’s Executive Committee.
“I am excited to welcome Eva to Kate Spade. She is a talented global brand-builder with a deep understanding of the rapidly evolving consumer landscape and a demonstrated ability to cultivate desire, cultural relevance, and passionate communities for distinctive luxury brands”, commented Crevoiserat. “I am confident she is the right leader to unlock the significant runway for growth at the iconic Kate Spade brand”, she added.
Erdmann joins Kate Spade from L’Oréal, where she has been Global President of Urban Decay Cosmetics since 2018, “driving the successful transformation of the brand”, as evidenced by a return to global revenue growth and strong profit gains. Before, she held several senior management positions within the Luxury Division during her more than 15 years with L’Oréal.
“I am honored to join Kate Spade. It is a truly special and purpose-driven brand with a unique position in the marketplace and significant expansion opportunities. I look forward to collaborating with the team to advance the mission of this powerful brand – bringing joy and self-expression to consumers around the world – and driving profitable growth for years to come”, said Eva Erdmann.
Image Credits: businesswire.com