World Footwear

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Strong year 2023 for Decathlon

Apr 10, 2024 France
Strong year 2023 for Decathlon
The French group reported a “robust economic performance” in 2023, saying it had “laid a strong foundation for the future” under its new ‘Move People Through the Wonders of Sport’ strategy
“In 2023, businesses around the world operated within unprecedented circumstances. At Decathlon, we chose to use this moment to act and to transform. We laid many foundations for the future, and I am pleased with the result that we achieved. This is a testament to the dedication and commitment of our teammates”, commented Barbara Martin Coppola, Chief Executive Officer of Decathlon.

Full Year Results

Last year, the company recorded a revenue growth of 4.4% at a constant exchange rates, as compared to 2022. Adjusted for unfavourable exchange rates and the impact of the closure of Decathlon’s commercial activities in Russia, revenue increased by 1.15% to 15.6 billion euros.

The sporting goods retailer also reported that digital sales (including ecommerce, connected orders in stores, external marketplace) accounted for 17.4% of the total revenue, up by 0.7% from the previous year.

In 2023, Decathlon’s net result amounted to 931 million euros.

Present in 78 territories, the French-based group operated 1 749 stores and employed 101 000 people at the end of December last year.

Sustainability Performance

I’m very proud of the strong reduction in our CO2 emissions, while maintaining revenue growth. This is an absolute priority for Decathlon as part of our commitment to preserving our shared playground”, added Coppola.

On the environmental front, Decathlon highlighted that, for the second year in a row, it had reduced its absolute CO2 emissions (Scopes 1,2 &3) by 10% in 2023, as compared to 2% the previous year. In addition, 39% of the products sold benefited from an eco-design approach (23% in 2022) and circular sales totalled 420 million euros, an increase of 27% on a comparable basis to the previous year.

2024 Strategy

In March, the company unveiled a new purpose “Move People Through the Wonders of Sport”, and launched a strategy to improve the customer experience, while committing to “a strong commitment to sustainability and an overall modernisation of the company”. On this occasion, Decathlon unveiled its new logo and brand identity, designed to “reflect our multi-specialisation, reaching out to more people, from beginners to experts. It will bring joy, emotions and convey strong values of inclusivity”.


Image Credits: logolounge.com

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