Skechers, the giant specialized in lifestyle and performance footwear, announced that it filed a lawsuit against Steven Madden Ltd. for selling footwear that infringes on the popular Skechers Go Walk product line as well as other popular Skechers product lines.

The lawsuit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on multiple Skechers’ patents. The suit states that Steven Madden is selling the infringing products under its Steven by Steve Madden Line under the style name Setta.

“Skechers has invested tremendous resources into designing, developing, advertising and patenting our  Skechers Go Walk and our other popular product lines and has built them into a name and look globally recognized and synonymous with Skechers,” stated David Weinberg, Chief Operating Officer, adding: “While we prefer to compete in the market place, Steven Madden is selling its infringing footwear to Skechers’ wholesale customers and in other sales channels where the Skechers products are sold, and we believe this is causing us enormous damage. Considering our investment in the Skechers Go Walk and our other product lines, we will not allow anyone to infringe on some of our most valuable intellectual properties. We plan on taking similar action against any company that develops any products that infringe on the patents of the Skechers Go Walk or any of our other popular product lines, and any retailer that sells the Steven by Steve Madden Setta style.”