ShoeBuy was founded in 1999 and carries more than 800 brands of styles of footwear, clothing and accessories. Based in Boston the company is pointed as a pioneer selling shoes online.

Also based in the United States and sharing the same foundation year, Shoes.com is an online shopping channel presenting a selection of articles for men, women and children. Brown Shoe sold Shoes.com to SHOEme in 2014. Following that move, SHOEme changed its name to Shoes.com.

With the acquisition visitors to Shoes.com will find a new homepage with links to ShoeBuy.com. In the coming months ShoeBuy has plans to restructure the Shoes.com site offering an online shopping experience similar to ShoeBuy’s approach to online retailing.

Back in the summer of 2016 Walmart made its first major digital move, by acquiring Jet.com. A few months later Jet.com’s advanced to purchase ShoeBuy. A deal closed in early January 2017. Now, Walmart followed up with its investment strategy by acquiring Shoes.com.