Companies

Shoe Carnival changes name to Shoe Station Group

Nov 14, 2025 United States

The footwear retailer said that its board of directors unanimously voted in favour of changing its name to Shoe Station Group. This reflects the “winning” performance of the banner acquired in 2021

“Today marks a pivotal moment for our company. Shoe Station is winning - growing comps, expanding margins and capturing new customers”, commented Mark Worden, President and Chief Executive Officer.

During the current fiscal year, the company has completed 100 store rebanners and is on track for 51% of its fleet to operate as Shoe Station by the back-to-school season in 2026.

Overall, the company expects more than 90% of its stores to be operating as Shoe Station by the end of fiscal year 2028. The remaining stores are being evaluated for rebannering, relocation or closure.

“The Board of Directors’ decision to approve the corporate name change to Shoe Station Group reflects our confidence in this banner's potential and establishes our foundation for becoming the nation's leading family footwear retailer”, added Mark Worden.

Approval of the name change by the company’s shareholders at the Annual Meeting of Shareholders to be held in June 2026 is still needed for this decision to be implemented.

This decision comes as the company provided an insight into its preliminary third quarter 2025 results, which it said influenced the decision to change its name. During this period, Shoe Station’s net sales grew by 5.3% year-on-year, while Shoe Carnival’s net sales declined by 5.2% year-on-year.

Looking ahead, the company expects to deliver annual cost savings of 20 million US dollars and streamlined operations by the end of the 2027 financial year. The rebrand is expected to significantly reduce the complexity of merchandising, marketing, systems, the supply chain, and back-office functions.

Harmonised processes should also enable faster decision-making and better execution, as well as reducing inventory investment by 20 to 25%, supported by Shoe Station’s premium assortment and efficient store model. The company anticipates returning to positive comparable sales growth from fiscal 2027 onwards.

Image Credits: sgbonline.com

United States Companies Footwear Management Quarter Results Shoe Carnival